Everybody knows about using social media to reach your core audience - but how do you attract new audience members to specific events that appeal to them? Inexpensive, highly-targeted paid placements can greatly increase your audience potential. This session will discuss the following approaches: *The new world of inexpensive narrowcasting * How to determine the right audience to advertise to * Boosting effectively on Facebook * Google AdWords - how to buy (or get a grant) * Sponsored posts on Twitter * How to determine the impact of your advertising buys
Combining a love of technology, classic movie theaters and - of course - world cinema, Dave Cowen took the helm at San Francisco's venerable Roxie Theater in 2015.
Tuesday January 17, 2017 2:00pm - 3:15pm
Emmental | Zermatt Resort784 W. Resort Dr, Midway, UT 84049
