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Tuesday, January 17 • 2:00pm - 3:15pm
Maximize Impact with Paid Placement in Social Media

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Everybody knows about using social media to reach your core audience - but how do you attract new audience members to specific events that appeal to them? Inexpensive, highly-targeted paid placements can greatly increase your audience potential. This session will discuss the following approaches: *The new world of inexpensive narrowcasting * How to determine the right audience to advertise to * Boosting effectively on Facebook * Google AdWords - how to buy (or get a grant) * Sponsored posts on Twitter * How to determine the impact of your advertising buys

avatar for Dave Cowen

Dave Cowen

Executive Director, Roxie Theater
Combining a love of technology, classic movie theaters and - of course - world cinema, Dave Cowen took the helm at San Francisco's venerable Roxie Theater in 2015.

Tuesday January 17, 2017 2:00pm - 3:15pm MST
Emmental | Zermatt Resort 784 W. Resort Dr, Midway, UT 84049