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Tuesday, January 17 • 10:45am - 12:00pm
What is your brand strategy? Maintaining a cohesive brand

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Branding…it’s not just for cattle. Companies like Apple and Nike spend billions creating iconic brands to build customer loyalty and boost profits. Art houses can benefit from investing in branding too – but how do you create a platinum brand on a peanuts & popcorn budget? This panel will show you how using real-life theater case studies.

avatar for Beth Anderson

Beth Anderson

Director of Marketing & Communications, Avalon Theatre
Beth Anderson’s sweet sixteen was the biggest day of her life: she could finally drive herself to the local video store to rent her own movies. She never thought that the late nights watching VHS tapes in the family room would be relevant to her career (neither did her parents... Read More →
avatar for Tim League

Tim League

CEO/founder, Alamo Drafthouse Cinema
Tim League graduated from Rice University in 1992 with degrees in Mechanical Engineering and Art/Art History. After a two-year stint at Shell Oil in Bakersfield, California, Tim turned his back on the engineering profession and opened up his first movie theater. An unmitigated... Read More →
avatar for Greg Sorvig

Greg Sorvig

Director of Film Programming & Marketing, Heartland Film
Greg is responsible for film programming and marketing at Heartland Film, the nonprofit arts organization behind the Academy Award-qualifying Heartland Film Festival. Greg's career spans Fortune 100s (The Walt Disney Company, The Home Depot) to nonprofits across the entertainment/film... Read More →

Tuesday January 17, 2017 10:45am - 12:00pm MST
Emmental | Zermatt Resort 784 W. Resort Dr, Midway, UT 84049