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Wednesday, January 18 • 10:30am - 11:45am
Engaging Latino Audiences at Art House Cinemas

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The percentage of the U.S population who define themselves as Hispanic or Latino continues to increase, and Spanish-speakers make up a significant number of potential audience members. However, finding this audience is still a challenge for many art cinemas. It can even be difficult to engage our existing members who are fans of foreign cinema with films from Latin America and Spain. On this panel we will look at successful strategies, and obstacles, for expanding audiences, programming and events to better reflect our multicultural and multilingual society.

avatar for JoAnna Cintron

JoAnna Cintron

Marketing & Communications Manager, Denver Film Society
As a young Puerto Rican girl growing up in Aurora, Colorado, it's not a surprise JoAnna's favorite film was West Side Story. Also not shocking, JoAnna's first job was at the local multiplex. While she has professional experience as a film booker, producer for National Cinemedia, and... Read More →

avatar for Paul Hudson

Paul Hudson

Founder, Outsider Pictures
Outsider has been distributing Latin and independent films for the last 10 years across North America. We are always looking for new and innovative ways to release films and look forward to sharing ideas on how we can improve what we do and develop closer working relationships... Read More →
avatar for Ernesto Rimoch

Ernesto Rimoch

Ernesto Rimoch is a film director and producer, and movie theater owner. In the early 80s, with his second short film BOCETO, he was accepted to Great Britain's National Film and Television School (Beaconsfield, UK). His NFTS graduation work MASK, was an adaptation of Julio Cortázar's... Read More →
avatar for Robert Rosenberg

Robert Rosenberg

Booking & Marketing Consultant, Outsider Pictures
Robert Rosenberg has been working as an independent filmmaker, artist and curator for more than three decades. His feature documentary "Before Stonewall" received an Emmy Award after a theatrical run in the United States and widespread international distribution. He also has extensive... Read More →
avatar for Amada Torruella

Amada Torruella

Program Coordinator, The Nickelodeon Theatre
The Nick's Program Coordinator and Development Assistant, is a Salvadoran Canadian writer, linguist and translator. Her writing explores Latin American identity and cultural dissonance. Amada speaks five languages and has lived in four countries throughout her life, making her a strong... Read More →

avatar for Éclair


Founded in 1907, Eclair is one of cinema’s most historic and respected companies with offices  across Europe, and, since 2015, in the USA.  See www.Eclair.Digital for our wide range of services.   CineConductor, our innovative and highly regarded DCP Management & Delivery via Broadband platform, offers “DCPs without Hard Drives” to over one hundred Specialty Film & Event Cinema exhibitors in service to over three dozen prestigio... Read More →

Wednesday January 18, 2017 10:30am - 11:45am MST
Grindelwald | Zermatt Resort 784 W. Resort Dr, Midway, UT 84049